Having difficulty sewing with a machine and not having much time, I've always had to put aside my passion for creativity, until one day I thought of making a different type of bag, using die-cut shapes, which I crochet and then join together, like a puzzle that changes the final result every time. I've noticed that this simplifies the entire process and produces the bag in much less time than if I were to sew entirely with a machine or crochet. So, starting from my difficulty, I've managed to create many models, joining squares, rectangles, circles, and triangles, and each new creation is always a great thrill.

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Then I began experimenting with materials like neoprene, faux leather, and faux fur, creating lightweight bags that didn't require a lining. Seeing how much my friends appreciated my bags, I decided to turn my passion into a career and opened my first physical store in 2018, followed by this online store in 2021.

My motto can be summed up in three words:

  1. EASINESS
  2. QUICKNESS
  3. ORIGINALITY



Joinbag by Loredana Urbani